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Interview: Living Life with Passion & Purpose on The Inspiration Cafe
Last week I had the pleasure of being interviewed by Tieshena Davis on the Inspiration Cafe. We talked a lot about passion and purpose and how the two align to create a profitable business. Give it a...
View ArticleFrom the Desk of B. Starr: Marketing Maven, Brand Strategist, & More
When I launched Cassius Blue Consulting in 2012 I chose the title “Marketing Maven” because a Maven is a sharer of knowledge and my goal was to share my extensive knowledge with my clients and social...
View Article10 Questions to Ask in Developing a Winning Business Strategy
Idea. Logo. Website. SHAZAM! The majority of new business owner, who do not require outside funding to launch, that I talk to have the same thought process, once they solidify their idea they want to...
View ArticleWhy Mobile Marketing is Good for Small Business
When you reflect on all of the new smartphone releases of the past year, it makes you wonder what’s in store for 2014. Users are becoming more dependent on their smartphones and the abundance of...
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3 Steps to Remove the Uncertainty of Choosing a Small Business Credit Card
A credit card is a necessary tool for making purchases and borrowing funds for your small business. Promotional offerings for credit lines for small businesses have been expanding as of late, and it...
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All Customers Are NOT Created Equal!
Although I have never run before, I decided a year or so ago that I wanted to be a runner. My disdain for running was so strong that despite being an honor roll student I received a D in physical...
View ArticleAnnouncing our New Online Client Interaction System!
I am excited to announce the launch of The Kaleidoscope Corner; the interactive workspace that offers additional structure and accountability to clients coaching/consulting program. Each Cassius Blue...
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Charging What You’re Worth: Your WHY turns the key. Your Profits fuel the...
Happy Friday Butterflies! Meeting with my clients gives me a natural and euphoric high. I am in awe of the amazing women that I work with and enjoy the insight that we are able to share with one...
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Roadblocks or Excuses: Are you are stifling your growth?
Although difficult to admit publicly, mid last year I hit a stagnant patch in my business. I had great success with the clients that I was working with and some minor growth in my business but overall...
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She’s Having a Baby… The 2014 Remake
I’m so excited to announce that Cassius Blue Consulting is growing in so many ways. Including a new baby for Mr Starr and I. In case you missed yesterday’s social media announcement I thought I’d share...
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Feature: Lioness Magazine | I’m in love with an entrepreneur
A month or so ago I received a media inquiry from Lioness Magazine asking if my hubby would be willing to share his feelings on being married to an entrepreneur. He didn’t share his responses with me,...
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Just Blog It! 30-Day Blog Challenge for Entrepreneurs
Many entrepreneurs (myself included) struggle to maintain consistency on their blog. For some the challenge is finding enough time, for others it’s feeling unsure of what to write and the list of...
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Allow Me to Reintroduce Myself…
…My name is B – S-T-A-R(r). With all of the Jay-Z news lately I just couldn’t resist. . Today is the first day of the Just Blog It 30-Day Challenge for Entrepreneurs and the goal is to introduce myself...
View Article3 Areas of Your Business to Rethink and Re-evaluate
The most dangerous phrase to any business is “This is the way that we have always done it” this phrase can be detrimental because it means that you aren’t evolving as a business. This mentality causes...
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Quotes that Inspire Me
I love inspirational quotes, sometimes a random quote can really help to pick me up, get me focus, or allow me to shake whatever is holding me back. Here are some of the most recent quotes that have...
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5 Must Have Applications to Run Your Service Business
If you want to be a successful and thriving business it is imperative that you create systems for managing key processes in your business. Having systems in places allows you as the owner to delegate...
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The Best Advice I’ve Ever Received…
“You can do it all, and do it all well, but you can’t do it all on the same day…focus on prioritizing and not balance.” Although I can’t recall who actually said this to me, I am very thankful that...
View ArticleWhat Annoys Me About my Industry and What I’m Doing About It.
There are thousands, if not hundreds of thousands, of coaches and consultants in the United States. Each targets a specific audience and offers support in different areas. Although many consultants are...
View ArticleWhat do you use in your hair? Asked & Answered
Day 7 of the Jusblog It 30-Day Challenge for Entrepreneurs asks for a product review, because I covered many of my favorite applications for running your business in my list post “5 Must Have...
View ArticleWhat I Still Love About Facebook for Small Businesses
I use Facebook more for personal reasons than for business, but I do see many business benefits. At one point Facebook was considered a “free” way to promote your business but with the recent changes...
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