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Brandi Starr Winner for Entrepreneur of the Year, Marketing And...
SOCIAL MEDIA RELEASE BRANDI STARR WINNER FOR ENTREPRENEUR OF THE YEAR, MARKETING AND COMMUNICATIONS AT THE 2012 STILETTO WOMEN IN BUSINESS AWARDS The SWIBA Awards Celebrates Women in Business and...
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Why Having a Website Isn’t Optional!
Life happens online, whether sharing key milestones on Facebook researching answers on Google and ‘How to’s’ on YouTube or searching for the best deals or the right restaurant the internet has become...
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What is Website Conversion?
Increasing your website conversion percentage is one of the most significant things that you can do to drive revenue in your small business. Your small businesses website should not just be an online...
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3 Ways To Outsource Without Breaking The Bank
As an entrepreneur we wear many hats and are stretched thin daily in addition to family and other outside commitments. Often we find ourselves spending too much time working IN our business as opposed...
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4 Tips To Grow And Sustain A Small Business
Startups and growing businesses in the one to five year range normally have their own set of challenges to contend with. Here are a few simple but powerful tips to grow and sustain a small business....
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Launch: Ask a Marketing Maven
You Have Questions, I have Answers! Happy New Year! We are 10 days into the New Year and I’m excited about what the future holds. I took the holiday off to relax and re-cooperate and plan for an...
View ArticleAsk a Marketing Maven: How Do I get Started Writing My Website Copy?
Brandi, I have been working on my website for what feels like forever. The countdown to the launch ended more than two months ago because I’m stuck. I have chosen my theme, I have my logo and colors,...
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Find Your Marketing GPS: Be Where Your Customers Are
Imagine going over to your local electronics store, purchasing a marketing GPS, plugging in your target audience and having it navigate your marketing so that every one of your efforts reached your...
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I Have a Dream: Living Your Life & Leaving a Legacy
Today we celebrate the life and legacy of Dr. Martin Luther King, Jr. On August 29, 1963 Dr. King delivered his famous “I Have a Dream” speech. The 17-minute public speech called for an end to racism...
View ArticleAsk a Marketing Maven: Going From Prototype to Sales
Question: Brandi, I have an idea for a tool that I think is great (of course), useful, and needed. Where do I find info on regulations for my specific type of product? How do I get from prototype to...
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Deliver on Your Promises: A Lesson From Subway’s Not So Footlong
A Perth, Australia, teenager Matt Corby posted an image of a less-than-a-foot-long Subway Footlong. The image that circulated around the web last week showed a Subway FOOTLONG® measuring only 11”. The...
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3 Reasons You Should be Blogging for Your Small Business
I am a member of Sugarloafer’s Toastmasters. For those not familiar with Toastmasters, Toastmasters International is a world leader in communication and leadership development. There are more than...
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Agility: Small Business Lessons from Super Bowl XLVII Advertisers
The Super Bowl is about more than just the game, it’s a time to gather with friends and family to watch the game, fellowship, and mourn the end of the NFL season. It is also all about the commercials...
View ArticleAsk a Marketing Maven: Making a Shift to Focus on a New Market
Question: How do you re-brand your business from faith based to a general non-religious business? At its core, this question seeks advice on how to make a shift in a small business. As we learn and...
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[Infographic] Dos & Don’t of Networking Follow up
Networking is often a key part of a small business owners marketing mix. A lot of time goes into choosing which events to attend and perfecting our pitch. But, the importance of follow up is often...
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Question: Brandi, I go to a lot of networking events each week and I get stuck in the same old “what do you do?” conversation. My business is service based and offers a variety of different services...
View ArticleHow Do I Choose the Right Vendor Events?
Question: Brandi, I attend a lot of events in which I am a vendor throughout the year. Over the past year I have been burned several times, showing up, setting up my booth, only to find that there were...
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Virtual Business Manager, Twanna Gill: The Interview
Happy Administrative Professionals Day! Before she stepped away from corporate, my mom was a career Executive Assistant (30 years) so I learned at a very early age that it is truly the administrative...
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Ja Wilborn of Soulcially Yours Interviews Brandi Starr on BGE Radio
Last month I had the pleasure of being interviewed host Ja Wilborn of Soulcially Yours on BGE Radio. We discuss how Cassius Blue Consulting is helping others to achieve their business goals. During...
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Interview with Mompreneur Joyce Brewer of The Mommy Talk Show
In honor of mother’s day I had the opportunity to interview Emmy Award winning Joyce Brewer. Joyce is a mom blogger, video expert, vlogger, brand ambassador, social media consultant, author, speaker...
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